CLIENT
Sondar
YEAR
2022
DISCIPLINES
Art Direction, Branding
Sondar is a cloud-based software that aims to help quality teams at food manufacturing facilities streamline their workflows and collaboration. With this product, teams can perform real-time analysis of collected data and streamline their auditing and compliance processes while collaborating online to resolve any issues arising.
The client connected with me to design the brand for the product from scratch, so he could market it better to potential customers.
RESEARCH & PLANNING
The client wanted an iconic logomark that resembled the letter S, the initial of the product Sondar. Wanting to keep the logo highly distinctive and in the shape of an S, I went with an abstract design, which was made up of arrows that imitate steps. These steps allude to the step-by-step procedure utilized in Sondar’s functionality.
COLOR PALETTE
In line with the latest design trends, the client and I settled on eye-popping and dated colors that successfully caught the user’s interest.
LOGOTYPE DEVELOPMENT
The client requested a logotype that could function both as a standalone logo and with its font. Consequently, I customized it to meet the dual-purpose requirement.
PRESENTATION
As a last step, I showcased the brand applied on different mediums such as business stationery, signage, brand merchandise, and a mockup of a mobile app.
