Skip to main content


Hi, Muhammad Ali Effendy here,

An Award-Winning Brand Identity Designer currently based in Abu Dhabi, UAE.

Over the past 15 years, I have been working autonomously, leading to the creation of Effendy, a brand inspired by my lifelong passion for carefully observing logos and symbols since my teen years and using that flair to craft unique pieces of perfection.

I have collaborated with global brands and small businesses as their creative partner, elevating their brand identities and successfully addressing creative challenges.

Throughout my professional journey, my work has gained recognition, with awards and publications in numerous books on the subject of logo design. The true measure of my success is the satisfaction of achieving my client’s vision.

How do I approach my designs?

“It’s all about simplicity that takes precedence, along with the essence of exploration, to evoke a profound sense of perfection.”

As your creative partner, my commitment is to help your brand achieve its full potential.

By leveraging my skills in compelling artistry, I will transform your brand into a fully realized identity, delivering results that exceed your expectations.


  • Logo Design
  • Brand Identity
  • Brand Systems
  • Rebranding
  • Naming
  • Illustration
  • Web Design
  • Web Development
  • Copywriting
  • Iconography
  • Art Direction
  • Logo Animation
  • Packaging
  • Type Design
  • Brand Guidelines
  • Collateral & Print
  • Wayfinding
  • Merchandise


Elevate your brand with an exclusive one-hour consultation with me.

Whether through phone or video calls, I provide expert advice and comprehensive insights to align your team’s vision and enhance your brand’s design perspective.

Start your brand transformation now!

I am always interested in new projects and ideas. If you have an interesting project in mind, do not hesitate to contact me and figure out how I can help.