CLIENT
Signature Studio
YEAR
2021
DISCIPLINES
Art Direction, Branding
Situated in Dubai, UAE, Signature Studio is the city’s most popular luxury fashion boutique for Pakistani clothes. Since the business has been operating for quite some time, the founders of Signature Studio considered rebranding to match the current design trends.
RESEARCH & PLANNING
Signature Studio is widely renowned for its line of high-end Pakistani clothes in the UAE, and all its clients recall the brand by its complete name. Considering this point, I realized that making a logotype that only had the brand’s initials would not be enough, and instead, I would have to adopt an approach for the logotype where I could shed light on the entire name.
LOGOTYPE DEVELOPMENT
I used two types of fonts for the logotype; a sans serif custom font for the “Signature” part and a handwritten customized font for the “Studio” part. The sans serif font gives off an aura of luxury, whereas the handwritten font gives a stylish look.
COLOR PALETTE
The color palette included three colors; Signature, Platinum, and Charcoal. I chose these three to match the high-end nature of the brand.
PRESENTATION
Finally, you can view the brand applied on mediums like business stationery, signage, different types of merchandise, and packaging items.
